What Makes a Compelling Personal Brand?

over 1 year ago, David Sweet



If you're looking for a new job, you need a personal brand. Not long ago, we would work for a company for life and didn't need a brand. We found a job after school and plugged away until retirement. Today, life is more complex. We have to switch jobs many times, and millions of us decide to work on our own as professionals, "solopreneurs" or entrepreneurs. Each individual must craft their own personal brand in order to stand out and succeed in a more chaotic, cluttered economy. And if you are searching for a new job, then you need to stand out against other applicants.

Consider why is Steve Jobs of Apple such an icon even after his death? What about Richard Branson of Virgin Air? Bill Gates of Microsoft? Elon Musk at Tesla? Warren Buffett at Berkshire Hathaway?

Why is Michael Jordan still getting fantastic endorsement deals years after his professional basketball playing days are over? How about Ichiro? Cristiano Ronaldo? Why did David Beckham get the most lucrative endorsement deals during the time he played soccer, even though other soccer players won far more titles and matches than he did?

What do you think of when you consider the following actors: Tom Cruise, Arnold Schwarzenegger, Brad Pitt, and Johnny Depp.

And Beyoncé, Katy Perry, Justin Bieber, Miley Cyrus, and Taylor Swift, though all are popular singers, each has a unique feature as an artist.

All of the above people have created a personal brand with the following characteristics:
1. They are unique.
2. They are consistent.
3. They are memorable.
4. They bring value.
5. They are trustworthy.

For more information on how to create a compelling personal brand, contact