Category Marketing Strategist

Job title : Category Marketing Strategist
Location : Tokyo
Job type : Permanent
Discipline Sales & Marketing
Salary : 6,000,000 - 9,300,000
Contact : David Sweet
Email : email David
Reference : JOB_006449[445]

A leading American consumer goods company is seeking a marketing strategist to bring together their sales and marketing teams and help build sales through a variety of channels. 

Key Responsibilities

  • Deliver sub-category business targets and sub-category strategic targets.
  • Develop category (sub-category) vision and strategy by collaborating with Mktg team.
  • Plan product specifications (incl. innovation, renovation, in-and-out) and launch plan with marketing team (i.e. pricing, packaging, source of volume, channel/shelf location, distribution target).
  • Plan and execute sub-category activities by collaborating with Mktg team.
  • Develop selling story by sub-category and by brand and by channel if necessary.
  • Support to build PICoS and shelf strategy to execute perfect store by category and by channel.
  • Support to build sales plan, NSV, TE, Distribution, etc. from the point of sub-category.
  • Input and suggest to cross function team on improvement points from customer, market and shopper view.
  • Execute and improve store front tool by co-working with marketing and sales team.
  • Make proposal gap-fill action by sub-category.
  • Support CAT manager to motivate team members.


  • Have good knowledge of consumer goods: FMCG, household goods, and pet food
  • Analyzing market data
  • Data analysis
  • Sales planning
  • Collaborating with cross-function team and senior members.
  • Process management.