CRM & Ecom Manager

Job title : CRM & Ecom Manager
Location : Tokyo
Job type : Permanent
Discipline Sales & Marketing
Salary : 6,000,000 - 9,000,000
Contact : David Sweet
Email : email David
Reference : JOB_006697[393]

A European luxury client whose sales have continue to climb new heights, is searching for a manager to oversee the implementation of a CRM strategy as well as growing the Ecommerce business. This would be a great opportunity for someone that has worked on CRM/Ecom for 2-3 years in retail and is now wanting to take their career into a world class organization.

KEY RESPONSIBILITIES

1: CRM

  • Manage and enrich the Customer Database in terms of quantity and quality. Support and motivate boutique staff so that data continues to be fed into the CRM database.
  • Coordinate with IT to solve any technical issue related to the CRM database.
  • Propose local CRM strategy and action plans in coordination with HQ team and worldwide CRM guidelines.
  • Benchmark competitors programs in the luxury goods sector.
  • Manage all clients' campaigns activities: coordinate with edition agencies, manage the allocated budget. Measure the Return On Investment (ROI).
  • Ensure training and coaching of the boutique teams on CRM matters.
  • Implement and monitor clients follow up; develop personalized clienteling program for VIP clients.
  • Carry out appropriate Customer Database analysis. Analyze customer typology and behavior, perform ad hoc analysis, propose improvements and action plans.
  • Be the local CRM Key User for all SAP related matters.

2 : eCommerce

  • Lead and coordinate with local teams all E-commerce activities. Ensure project timelines are updated regularly and coordinate with all resources to facilitate the success of the e-commerce sales channel.
  • Coordinate and maintain with Marketing the on-line catalog of products. Coordinate stock review, replenishment, forecasts, supplies and consumables with the local supply chain team.
  • Manage transversal integration of all aspects of local e-commerce projects including marketing, analytics, e-CRM, stock & supply chain, IT, logistics, retail, after sales service and local third party vendors.
  • Work closely with local Communication and HQ E-com and Digital teams to optimize local website for maximum online exposure in the market.
  • Develop skills and CRM activation plan for the Contact Center.

SKILLS 

  • Analytical
  • Innovative
  • Great interpersonal and communication skills
  • Client & Service Oriented
  • Strong business sense and result-oriented
  • Team player
  • Native Japanese for speaking, reading, writing with an English ability to speak with Europe HQ.
  • Minimum 2 years experience managing CRM and optimizing e-commerce and retail sales channels