Marketing Manager

Job title : Marketing Manager
Location : Tokyo
Job type : Permanent
Discipline Sales & Marketing
Salary : 8,400,000 - 11,000,000
Contact : David Sweet
Email : email David
Reference : JOB_006507[843]

Role

The role of this position is to oversee a couple of the leading products in the Japanese market. In doing so, the Marketing Manager will oversee

  • Annual marketing plan (digital, PR, in-store promotions)
  • Innovation development and planning for the next 3 years (Product Development, category analysis, trade story building).

 

Responsibilities

  • Contribute to the achievement of financing goals.
  • Analyze category to create a robust category/brand strategy
  • Lead consumer & market research projects
  • Lead new product development and improve products with domestic and international stakeholders.
  • Lead communications, including Creative Development and Media Planning
  • Develop a robust marketing activation plan and execute them effectively
  • Conduct marketing campaigns and trade shows to promote brand awareness among consumers.
  • Build retailer category story to sell in innovations with the Sales team
  • Proactively work with business and brand-building agency partners to achieve better results and build stronger relationship
  • Manage marketing budget for the brand

 

Selection Criteria

  • Strong sense of ownership
  • Focus on delivering results, with strong drive and initiative
  • Combination of analytical and creative skills
  • Demonstrated excellence at leading cross-functional teams on large and complex projects
  • Native Japanese level and business level in both spoken and written English
  • At least 10 years of consumer packaged goods experience preferred