Marketing Manager

• Develop and implement Marketing and CRM strategies of the company in the market as a leader of the Marketing team to ensure achievement of the annual sales target and to lay foundation for mid-long term sales growth. 
• Lead all the Marketing and CRM activities in liaise with Retail/Wholesale team, HQ and business stakeholders incl. marketing agency.

Communication: Advertising / PR / Events /Promotion/ Digital:

• Convey Maison’s core values of excellence, creativity, heritage and craftsmanship, through proper communication initiatives.
• Define and implement a strategic communication plan (off-line and on-line) with clear KPI setting and tracking. Ensure Plan Do Check Action (PDCA) to improve ROI continuously.
• Optimize the media/PR exposure to increase brand awareness, visibility and share of voice to stand up among competitors whilst respecting identity and positioning of the brand.
  - Plan and Implement marketing promotions and campaigns to generate leads and to influence a BTQ Visit and a purchase. Concentrate to increase customer lifetime value and improve ROI.
• Monitor and analyse competitors’ communication and PR strategy.
• Control and manage overall Communication budget and its optimization to achieve the strategic objectives.

Product Marketing

• Plan and organize successful new product launches in the market in a timely and efficient manner by closely communicating with HQ, sales team, retailers and press.
• Conduct strategic product marketing activities for existing models across all the segment to promote sales constantly.
• Monitor and analyse competitor products to position the model line up in a proper manner.
• Provide necessary product information for sales team as well as for retailers to reinforce sales skills.

Digital Marketing

• Lead the digital marketing (search, display, website, SNS, e-mailing, etc.) and the omni-channel strategy in the market to optimize brand visibility, generate interests for the brand and to increase traffic to the POSs.
• Manage e-commerce and ramp up sales.
• Reach younger generation (Millennials) in a creative manner to meet their lifestyle and values for fostering future customers.

Customer Relationship Management (CRM)

• Propose local CRM strategy and action plans to fit the market in coordination with HQ team.
• Manage and enrich the Customer Database in the system, ICM and/or SAP in terms of quantity and quality.  Support and motivate boutique staff so that data continues to be fed into the CRM database.
• Ensure training and coaching of the boutique teams on CRM matters.
• Implement and monitor clients follow up per boutique per customer segments then develop personalized clienteling program for each client segment.
• Carry out appropriate Customer Database analysis.   Analyse customer typology and behaviour, perform ad hoc analysis, propose improvements and action plans.
• Manage the Client Relation Center (CRC) platform & team. Ensure relevant Service Level Agreements are reached & high-service levels are delivered towards clients.
• Evaluate, report, and optimize Client Relationship Center performance, ensuring a consistent high level of performance of the brand ambassador.
• Achieve annual phone sales targets and improve conversion rate.

Trade marketing:

• Develop and implement retail marketing strategies and tactics in order to contribute to sell-in/sell-out across the POSs, both for the boutiques and the retailers.
• Ensure all the POS openings, closings and maintenance within the given budget and timeframe to meet brand standard and client experiences/expectations. Conclude and update the contract with retailers regarding the POS when necessary.
• Coordinate and arrange display areas at outlets of our business partners to meet brand quality.
• Be responsible for planning sales promotional events in cooperation with the sales team to achieve sales target.

Team management: 

• Develop and share the team vision and strategies as a leader so that the team can move forward to the same direction aligned with the brand strategy.
• Manage, coach and motivate team members to improve their outputs and develop their career in line with brand expectations.
• Define and delegate each task in an efficient and timely manner and coach them to achieve concrete objectives.
• Encourage the team members to foster up to date marketing skills through inside/outside of the company.
• Plan and provide proper trainings for the team members.

EXPERIENCE: 

• Strong experience in Marketing and CRM fields in international companies
• Working in luxury industry is a plus
• Native Japanese and good English to collaborate closely with headquarters

SKILLS:

• Strategic thinking / business acumen to achieve business goals
• Ability to collect and synthesize quantities of quantitative and qualitative data
• Change management skills for ensuring sustainable growth of the business
• Logical thinking and strong analytical and planning skills
• Digital marketing skills to accelerate the new retail business model, e.g. EC
  

REQUIRED COMPETENCIES

• Awareness of vision/values of our company and lives values with her/his employees.
• Making decision in a timely and efficient manner by involving her/his employees in the process.
• Driving organizational dynamics.
• Handling different interests and taking good care of fairness and social balance.
• Experience of managing and developing the team with strong leadership.
• Strong interpersonal, communication, and client orientation skills.
• Logical thinking and problem solving ability.
• Business acumen, organizational, and prioritization skills.
• Creative and innovative mindset as marketer.
• High level of analytical and strategic thinking.
• Learning ability and agility to move the business to the next level.
• Digital acumen.
• Effective team player and networker.
• Strong sense of integrity.
• Strong self-management ability with a high stress tolerance.