Brand Marketing Specialist

Job Title: Brand Marketing Specialist
Contract Type: Permanent
Location: Shinjuku, Japan
Salary: 5000000 - 6000000
Reference: 10338
Contact Name: Ayumi Shimizu
Job Published: June 12, 2018 09:00

Job Description

Job Title: Brand Marketing Specialist

Contract type: Permanent

Location: Tokyo

Industry: Sports industry

Salary: 5M to 6M



- Responsible for brand strategies design and execution to ensure the optimization the market presence of the products.

- Understands customer needs, behaviors, motivational drivers and how they are influenced, knows how to segment and target customers to align the development and execution of marketing initiatives

- Responsible for the identification on development and mobilization of the key influencers to ensure optimization of advocacy for TA responsible the products.

- Design, develop and implement appropriate approach to collect, assess and maintain information, draws business relevant conclusions from information

- Strategic thinks, Understands the inter-relationships of business drivers to make sound strategic decisions that build the sustainable competitive advantage of the brand

- Influencing stakeholders. Ability to engage and influence internal and external stakeholders to change perception or obtain commitment

- Gathering market data to best serve the brand strategies. Alignment of strategic business plan building blocks to fitness market research findings.

- Develop, implement and reinforce digital channel policies and standards

- Taking care of digital marketing and other functional partners, to develop and lead Customer relationship management programs

- Proactively perform web and business analytics, develop insights and share across the whole organization to amplify brand business and organizational capability development


Qualifications and Skills

- Marketing or business-related degree

- Fluent in English

- Excellent communication and organizational skills

- High attention to detail

- Project management skills

- Good grammar, punctuation and spelling

- Fully computer literate

- Multi-tasking and problem solving

- Willingness to pick up the phone and make things happen

- Team Player - ability to create alignment both inside and outside the organization


Desired working experience

- Broad experience in marketing collateral production including print and digital

- Using marketing tools to build up the brand awareness,

- Agency liaison / management