Job Title: Digital Marketing Manager
Contract type: Permanent
Industry: cosmetic industry
Salary: 8M to 10M
Lead the digital planning to maximize organization productivity, sales and brand awareness/engagement in Japan. Create meaningful digital strategies across the different business areas that cut through and deliver results:
-Provide distinctive level of subject matter expertise on how to execute and activate digital marketing strategies for customer acquisition, customer engagement, and personalization to the multi-functional team.
-Create, develop & manage digital programmes with KPIs and maximised budgets
-Collaborate with global & local team to understand which programs can be reapplied from global vs. driven by Japan
-Coach the team on multi-channel marketing to explode our eCommerce and SNS presence
Live beauty, Breathe beauty: Lead the cross-functional implementation of initiatives, technologies and campaigns in close collaboration with the multi-functional team
-Fully embrace the power of digital across brands and through the purchase funnel working with in-house and external partners to deliver with excellence.
-In charge of briefing, testing, tracking and budget management.
Win for the team: be the champion of digital knowledge and spread it across the brands and functions
Think & act like a start-up: identify opportunity and quickly engage the organization to step up our digital presence. Keep abreast of key competitor activities, systematically reporting on activity and integrating key learning’s in Japan programmes
-Previous experience in Digital (digital agencies, client marketing organizations, network engineer) with some digital planning experience, incl. ideally digital media, cross channel campaign management, e-commerce, CRM, SNS, digital analytics.
-Understanding of 1) how to use digital marketing channels, techniques, and operating models (e.g., org, processes, capabilities, client/agency engagement), 2) advertising technology ecosystem and digital agency landscape.
-Ability to think quickly and critically on a broad range of digital topics: data-driven thinker
-Ability to build & maintain effective relationships, with excellent written and verbal communication skills in Japanese and English, and to communicate with senior leaders.
-Strong team player with ability to effectively listen, contribute and influence.
-Proactive, results-oriented, flexible approach to work, challenger spirit.
-Demonstrate strong passion for the brand Professional brands & brand values.
-Basic programing skills are a must-have (HTML, ideally SCORM).