Head of Vertical Market - Aerospace
|Job Title:||Head of Vertical Market - Aerospace|
|Salary:||6,000,000 to 8,000,000|
|Contact Name:||Wayne Yoshida|
|Job Published:||March 20, 2018 09:00|
A. Conceive and implement the 3 years Product Business Plan (Strategy)
A1. Elaborate the plan with following contents: SWOT analysis, market/offer positioning, quantitative development objectives and new customer targets, action plans in the sales / technical / communication fields (at global and area levels), areas resources and tools
A2. Enforce the product communication strategy, creation of sales tools, training tools, contribution to press relations, conferences, PR events
A3. Ensure sectors and customers (BPI) monitoring, sectors and key-participants cartography, determine key accounts prospection targets
A4. Develop the worldwide Logistics market-share in a business sector (defined by commodities’ and actors’ types) which is considered as strategic at a global level.
A5. Contribute to key-account sales activities: RFI and RFQ stages (customer visits, bids…), upon request of Area Product Managers and Key Account Managers.
B. Conduct technical projects (Technique)
B1. Define the development objectives on each market segment and required marketing, technical and commercial actions.
B2. Participate in integration products objectives budget process (global studies and communication budget)
B3. Develop the market knowledge, plan and specify market studies in following fields: identification of market potentials and actors, study of customers’ needs and expectations, competition, new regulations and technologies; collect, analyse and share return on experience gained from tenders.
B4. Participate to targeting acquisitions files and strategic partnerships (carriers, packer…) B5. Animate technological monitoring, follow-up and report actions implementation
C-Coordinate and support actions
C1. Support the implementation of network solutions which are necessary to gain new businesses with a competitive offer
C2. Build a “network within the network” through cross-activities including regular international product meetings.
C3. Establish a reference strategy among targeted Key Accounts (accounts cartography, approach axis…), added expertise in global tenders
D-Provide expertise and support to the network
D1. Provide expertise and support to the network of Area Product Managers in their actions related to: planning means implementation, Key-Accounts prospecting as well as inside / outside communication.
D2. Bring assistance when selecting partners in fields where the companies Logistics has no expertise.
D3. Spread and update the product expertise in areas: market information database, procedures, transport plans, tariffs; provide active support in training sessions (sales & operations); maintain the product intranet site.
D4. Consolidate the sales reporting of all sector accounts through the CRM concerto tool
- Teamwork with other Marketing & Communication Services: Marketing Research (Operational) Marketing (Key Account Management Support and CRM tool), communication - Teamwork with the other functional corporate Directions: Finances, Human Resources, Information Systems, Legal, Freight Purchasing - Enter weekly activities in CRM tool
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