Marketing Manager

Job Title: Marketing Manager
Contract Type: Permanent
Location: Tokyo, Japan
Salary: 7000000 - 9000000
Reference: 10108
Contact Name: Carol Turado
Job Published: September 24, 2018 09:00

Job Description

Do not miss this exciting chance to lead the marketing efforts for this global beauty company in the exciting professional beauty space. You will be joining a motivated international team, and working to grow this well-known brand's business within professional clients (such as salons, beauticians, etc). This company provides excellent mentorship and support, career growth potential and a competitive salary package.

This role is responsible for:
  • Managing local market planning to maximise sales and profit potential in Japan
  • Creating meaningful marketing mechanics across the marketing mix that successfully deliver results:
    • Embracing the power of digital across brands and through the purchase funnel working with in-house and external digital partners to deliver with excellence
    • Executing with excellence, working closely with design team, influencer marketing media team and external partners to step change quality of marketing materials to reach the aspirational standards of the brands in the portfolio
    • Creating, developing and managing brand activity programmes to ensure all relevant activity focus across all trade sectors and markets, and media activity is clear and maximises budgets by brand
  • Leading the new product design projects on those categories: including concept, product and communication creation in close collaboration with the local multi-functional team and with the global design team
  • Data orientated, working with Consumer Market Insight team to gain market information, seeking to improve knowledge and understanding of market
  • Working alongside the Trade Marketing and Education teams on specific category projects or new product strategy development to exploit opportunities in all environments, and exploit new areas of distribution
  • Live and breathe beauty; champion insight driven, customer / consumer first marketing strategies and keeping abreast of key competitor activities, systematically reporting on activity and integrating key learning’s in Japan programmes
  • Controlling large and complex marketing budgets to ensure that gross margin and marketing margin objectives are met
  • Building strong working relationships across the business to enhance the performance of Japan business: Global Divisions, Japan Sales, Education & Trade Marketing Teams
Necessary Skills:
  • Native-level Japanese / Business-level English
  • Bachelors degree
  • 2+ years marketing experience with international companies (cosmetics / beauty / FMCG strongly preferred)
  • Strategic planning experience
  • Creative mindset (brand/product design experience is preferred)
  • Excellent communication skills
  • Strong analytical skills