Job Description
Contract type: Permanent
Location: Tokyo
Industry: Luxury industry
Mission Statement:
- Enhance the brand credibility, visibility and awareness though PR activities.
- Coordinate the external relations network, ensuring alignment of local activities with central/local marketing strategies.
External Relations:
‒ Media, Journalists, Stylists
‒ Media agency
‒ Event/PR company
‒ Creative production
Main Responsibilities:
‒ Build and implement the PR strategy & plan aimed at increasing the brand positioning, visibility and awareness, especially targeting to next generation & female market.
‒ Maximize editorial coverage from a qualitative and quantitative point of view & nourish the external relations network, such as editors, journalists and stylists, with strategies, contents and guidelines.
‒ Organize PR activities such as exhibition, caravan toward targeted media
‒ Make and distribute press release effectively
‒ Manage all PR and AD materials (such as texts, photos, movie, products etc.)
‒ Edition/ Proof reading for general media and owned media(catalog, official website, daily SNS posts)
‒ Enhance the brand visibility on digital
‒ Development new influencers
‒ Contribute to organize and manage press events together with team member
‒ Monitor and analyze the editorial coverage results
‒ Reporting
‒ Manage the progress of tie-up AD and AD projects
Job Requirements:
Education
University Graduate or equivalent proficiency
Experience
-Minimum 3 year experience in marketing communication experience in luxury brands, apparels or PR agency background
-Digital PR experience through digital media or SNS
-Influencer marketing
-Good relationship with key editors/stylists
-Work experience in Foreign-affiliated company preferable
Skills
-Interpersonal savvy / Strong in communication
-Professional writing skills for press release and another PR material
-Self-starter/Proactive
-Team worker
-Agility in fast-paced environment
-Business level of English
-Dealing with ambiguity
-Good knowledge of new customer touch points as well as conventional/digital media
