Job Title: PR
Contract Type: Permanent
Location: Tokyo 23 wards, Japan
Salary: Negotiable
Reference: BBBH6841_1498439116
Contact Name: Ayumi Shimizu
Contact Email:
Job Published: June 26, 2017 10:05

Job Description

Job Title: PR

Contract type: Permanent

Location: Tokyo

Industry: Outdoor Industry

Salary: Negotiable

Job Description

  • Plan and update SNS contents to increase follower and engagement
  • Enrich the social media content calendar with locally relevant content
  • Identify and execute key opportunities to engage the consumer on social platform such as Facebook, YouTube, Instagram, Twitter, etc
  • Identify issues, patterns & trends in local consumers' comments and share information with the Team.
  • PR strategy making and implementation plan
  • Collaborate with PR agency and execute leadership to maximize activity of agency
  • Press release creation / distribution
  • Press Room Management
  • PR data management including media reports and PR clipping reports
  • Negotiation with various media, relationship building
  • Co-ordinate and execute PR and corporate campaigns and functions
  • Assistance service to Sponsored athlete, mountain guide, mountain hut assistance


  • Degree holder in Public Relations/Journalism/Communication/Digital or Marketing related disciplines; ideally from outdoor/apparel brands or related industries and /or agencies
  • Minimum 3-4 years of relevant experience in Public Relations/Social Media/Digital
  • A good understanding and experience with different social media channels
  • Be highly engaged with social media on a daily basis and passionate about learning new platforms and tools
  • Excellent communication and presentation skills
  • Good command of written and spoken English

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