Marketing: Building Communities & Shifting from Product to Purpose
The impact of COVID-19 has forced companies to evaluate how they do their marketing--events have become non-existent and digital has taken the front row in importance for companies. And as McKinsey reports, consumers "are more interested in use than in ownership." Also, there is the challenge in learning what part of the marketing budget impacts the bottom line--is it LINE? Instagram? a new App? bolstering eCommerce with AdWords?
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